It’s nearly impossible to be able to view your own home and space objectively. We are attached to the memories that our houses hold, and we spend our daily lives interacting with our physical space. We are also partial to our own style and taste! It takes an outside, objective eye that understands clearly what is important in order to create an atmosphere where buyers will be able to envision themselves in your home. De-personalizing and neutralizing the space is vital to appeal to the largest variety of potential buyers. We also tend to go blind with time to the areas of our homes that need cleaning and repair work. Finally, the way we live in our homes and the furniture layout we choose, while conducive to a convenient lifestyle, might not best highlight your home’s special features and characteristics. Our staging plan takes an objective look at your home’s layout and highlights money-making features to buyers.

As early as possible! In the best possible scenario, you will bring us in to assist with your home sale preparation plan as soon as you make the decision to sell your home. In some cases, your agent may recommend HomeSet when he or she signs on to represent your listing, and we certainly recommend having us come in prior to marketing photos being taken and listing the property. However, HomeSet also has great success in coming in post-listing if activity is slow and your marketing needs a refresh. We tailor our plans to best set your listing apart, no matter the timing or circumstances.

Our service encompasses far more than just staging. While we love staged homes, and it’s a wonderful option for many sellers, it doesn’t work for everyone.

Staged homes sell 73% faster according to the National Association of Realtors®, and also sell for $40,000 more than an un-staged home nationwide according to the same NAR study. However:

(a) the average $5,000-$15,000 charge for a two to six month furniture rental is cost-prohibitive for many sellers. Most stagers require their fee up front, and for this reason only about 23% of home sellers choose the staging option for their listing.

(b) your home must be vacant in order to hire a stager, prohibiting sellers who must live in their home before moving from utilizing the service.

(c) staging is typical in many luxury, expensive, and urban real estate markets nationwide. However, in many markets it is not the norm and will eat into a potential profit margin.

(d) some clients also choose to hire a stager after their HomeSet preparation plan has been executed. Our system works well for some vacant homes, especially those in semi-luxury or luxury market.

HomeSet provides the solution for these unserved sellers, offering an option for a staged look at a fraction of the staging cost, allowing for the seller to live in their home during their listing period if needed.

When a buyer falls in love with a property, it is the result of a series of 50-60 “first impressions” they have when touring the home. Every time they open a door, turn a corner, or pull open a drawer creates a new impression. The grand sum total of these impressions is what leaves them with the feeling they have towards the home when leaving the property.

As home sale preparation experts, HomeSet has determined the five most important areas of a home to the typical buyer. We have also identified and honed the five most important actions that need to be taken to prepare the home for market.

The five most important areas of a home to the average buyer are: (1) the curb appeal, (2) the entryways, (3) the kitchen, (4) the bathrooms, and (5) the overall flow of the home.

The five key action items needed to prepare the home for market are: (1) unclutter, (2) clean, (3) repair, (4) neutralize, and (5) stage using the client’s furniture and belongings.

With a HomeSet home sale preparation plan, our sellers create a look that gets buyers in the front door and leaves them with the warm and fuzzy feeling that makes them want to write an offer.

Your real estate agent is the most important partner in your home selling journey. We work closely and carefully with our clients’ real estate agents to ensure that we create an aesthetic outcome for your home that will be highlighted in the marketing that they deliver for you, the Seller.

Home sale preparation is just one part of a successful home sale, and your agent takes the lead of the remaining important steps: marketing, pricing the home correctly, managing your listing phase, negotiating contracts, ensuring that your escrow is smooth and worry-free, and helping to coordinate a successful and profitable sale with all contract players: one that is on-time and nets the maximum amount of money possible.

We have had great success coming in to help with a marketing refresh when your home’s listing has slow activity. We help you and your real estate agent start from scratch with your listing aesthetic, as if it were new on market. We tailor the plan in these situations to help spend as little time as possible in the refresh phase. After you complete the tailored plan, we recommend brand new, high-end architectural photographs be taken. Then, after refreshing your marketing materials and possibly your price, we suggest re-listing your home back on the market.

As of July 2025, we are covering all parts of Los Angeles County and take clients in Orange, San Bernardino, and Ventura counties on a case-by-case basis. Please send us in inquiry if you are uncertain about your home’s location. We also have plans to expand into other parts of California and other markets across the United States, so check back if we are not in your area yet!

Interior design is the opposite of staging. An expert interior designer listens carefully to her clients, understand their unique and individual needs for their home and space, and creates an ultra-personal design aesthetic.

Staging and home sale preparation focuses on making the space appeal to the widest variety of potential buyers. That is done through strategic neutralizing and depersonalizing of the space. Staging uses a popular design aesthetic for that particular real estate market that connects with the vast majority of people touring the listing.

Furthermore, HomeSet’s checklists go far beyond a staging plan. We also highlight uncluttering, cleaning, repair-work, and neutralization that is needed in the home.

You are in the driver’s seat here! Every HomeSet plan we create for customers is unique to that seller’s needs. We carefully assess the time the seller has outlined for the preparation period before their home is on the market as well as the budget constraints and create our checklist based on those objectives.

Some of our sellers have a larger budget that allows for larger-scale action items, such as changing out kitchen countertops and upgrading flooring. We work with those sellers to stay within their time and financial budget to maximize their closing profit. We also know what materials to choose that are both luxurious and cost-effective.

However, some of our clients have no budget whatsoever or a very tiny budget for home improvements. We are experts in creating a professional and a universally appealing look while helping clients with a DIY home sale preparation plan that we outline clearly in their check list.

We also have a deep list of local and trusted service providers that can also assist, the client’s budget-allowing. These tried-and-true contractors, from handymen to cleaning crews, will give the best possible price for your action items on your HomeSet checklist.

We can help every client out there elevate the presentation of their listing to the market so Buyers absolutely fall in love with the space.

Our goal is for our customers to spend the least amount of money possible to achieve the highest return at closing. We are meticulous with our cohesive and detailed plans. We carefully consider every recommendation to ensure buyers fall in love with your property. We create the plan with you, and you have full control over the budget and timeframe according to your listing’s goals and your agent’s recommendations.

Everyone lives in their home and no one except the most privileged amongst us have a space that looks staged or professionally designed. We know what it takes to turn your furniture and belongings into a cohesive look that hits the mark with buyers. We are experts in making old, worn, or dated items look expensive and have numerous tricks up our sleeves. We recommend changes with a small investment that have a major impact on the overall aesthetic. A common phrase we hear from customers after they’ve completed our checklists is, “Wow! I can’t believe my home looks like this! I wish I had done this years ago!” And we’d be happy to help you in your new home as well!

It’s reality that living in your home while maintaining your listing is challenging. In an ideal world, you will leave the house every day in the condition to make it available for an impromptu showing, and we know that can be a tall order for busy people. We break down the steps to help maintain your beautiful listing condition, at least through a buyer’s inspections and appraisal, aiming to boost showings, encourage offers, and help achieve an optimal sale price.

At this stage, we are unfortunately not able to offer this option. However, we have carefully and transparently outlined our package costs, based on a simple square footage basis, to make our valuable service as affordable as possible for our customers. Remember, our fees are a fraction of the $5,000-$15,000 cost of a traditional stager. And you may also be able to negotiate a work-around with your agent for them to cover the up-front cost of the fee for a potential increase in their commission, one that is paid at closing.

You can review the Service Agreement now and you’ll be asked to acknowledge it during the checkout process when booking HomeSet’s service. By completing the booking, you confirm that you—and your real estate agent, if applicable—have reviewed the terms and are authorized to move forward on behalf of all parties involved in the sale. The agreement becomes legally binding upon purchase. You can also review our Privacy Policy here as well as our Website Terms of Use.